Western Union Networks the Globe

While most countries dream of democracy, the world of advertising media too just got democratised. by going social. Brands got to become popular through MySpace, Facebook, Twitter. But while most brands are struggling with fan numbers and likes, Western Union has initiated a Global campaign using a smart Facebook app - A hunt for the Most Networked Person on Facebook, on the occasion of its 160th Anniversary. Heartening to know that instead of whipping up the usual Social Media campaign strategies, WU has actually taken an innovative approach to this powerful thing called Facebook. Utilising its already existing formats - like networks, and its own brand features of being a global 'connecting' service.

The Most Networked Person Challenge by WU is a simple contest wherein all the participant must do is access the App called 'Your World' on their website and the rest is taken care of automatically. The App accesses your data of course, and figures out the participant's connections worldwide, and in turn their networks' network. So they rate the most networked person according to their connections worldwide, depending on their Friends' locations around the world. The most networked person is automatically rated. Bingo! WU has their man or woman. Going a step further, the initiative is meant for more and more people to participate to make their country titled to be the most networked. So yeah, if you really are excited about it go ahead do it on www.westernunionworld.com/yourworld

What's interesting to know is the way the brand is using an App in such a simple, uncomplicated way. The question is, why would somebody want to know how well networked they are ? Unless maybe, they got some value out of it. By value we dont mean material rewards. But the real benefits of knowing or telling the world how many people you know? Maybe it doesnt mean much, but to the brand it does. Or maybe to the millions of networked users it does. Thats for you to find out, to which million you belong.

Tha Beeg Kauntest

And if you belong to the 'Think and Do' million, then here's the contest for you to thrive on, To see how effective this Socia Media app works, why dont you track and predict the most networked person before someone else does? This ends by September 8th, so set the alarm ringing.

And if you can guess the most netwroked person and send us the same by then - September8th, we say, then you get a cute iPod shuffle eh? Worth the effort eh? Happy Networking. Click.