Go Hugo!
So it’s official now. Hugo Pereira, a charity worker based in Lisbon, Portugal is THE most globally networked person in the world. The Network Challenge posed by Western Union, reveals that he has 4,932 friends in 124 different locations across the globe, making his Network Score a huge 476133. Whew!
There were about 250000 entrants for Western Union’s Network Challenge but Hugo takes the feather. Though just 26 years, Hugo’s intense connectivity is attributed to him being the global president of AIESEC (Association Internationale des Étudiants en Sciences Économiques et Commerciales), the largest student community in the World which has a presence in about 110 Countries across the world.
Moving forward, WU plans to invite him to interact with his Facebook Friends and encourage them to be a part of WUs next stint in posing as a ‘connecting’ brand. The official statement of Pereira says: “I’m astounded to be named the world’s most networked person. The reach of my social network is testament to the work of AIESEC, which is all about creating positive global connections. "We aim to help societies understand each other by providing students with the opportunity to collaborate in global teams and live and work abroad. He continued: “I’m excited to be able to work with Western Union next month to use my global network to support good causes. I’m moving on from AIESEC to work for a healthcare charity in India called ICHHA, so hope to be able to make even more global connections in the meantime.”
What is interesting to note is the innovative platform created by WU to weave in their brand message of being one of the world’s most globally connected companies. Using Facebook as the medium and utilising an interactive app to get the consumer engaged, they have created a pretty successful campaign to rake in 2.5 million participants! So, if you are curious to compare your own global network score with Hugo’s, the app is still active on www.westernunionworld.com/yourworld. Simply login with your Facebook id and the rest - you know.
There were about 250000 entrants for Western Union’s Network Challenge but Hugo takes the feather. Though just 26 years, Hugo’s intense connectivity is attributed to him being the global president of AIESEC (Association Internationale des Étudiants en Sciences Économiques et Commerciales), the largest student community in the World which has a presence in about 110 Countries across the world.
Moving forward, WU plans to invite him to interact with his Facebook Friends and encourage them to be a part of WUs next stint in posing as a ‘connecting’ brand. The official statement of Pereira says: “I’m astounded to be named the world’s most networked person. The reach of my social network is testament to the work of AIESEC, which is all about creating positive global connections. "We aim to help societies understand each other by providing students with the opportunity to collaborate in global teams and live and work abroad. He continued: “I’m excited to be able to work with Western Union next month to use my global network to support good causes. I’m moving on from AIESEC to work for a healthcare charity in India called ICHHA, so hope to be able to make even more global connections in the meantime.”
What is interesting to note is the innovative platform created by WU to weave in their brand message of being one of the world’s most globally connected companies. Using Facebook as the medium and utilising an interactive app to get the consumer engaged, they have created a pretty successful campaign to rake in 2.5 million participants! So, if you are curious to compare your own global network score with Hugo’s, the app is still active on www.westernunionworld.com/yourworld. Simply login with your Facebook id and the rest - you know.
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